Data-driven Digital Marketing in the perspective of and for Arts Administrator | Hong Kong Arts Administrators Association

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Knowing well the data-driven marketing that would be the advantage of reaching out the right target audiences.

Going digital allows advertisers to gather information in great precision and reaching out the right target audiences. Ad Age pointed out that “Data still keeps marketers and advertisers up at night. Moreover, it is an area that many advertisers (and their host of partners) will be assessing ahead of 2018.”

Hong Kong Arts Administrators Association (HKAAA) has invited Mr Dennis Wu, Associate Marketing Director, Hong Kong Arts Festival to share with us some key concepts that may come across with the arts administrators in the digital marketing cycle and how data-driven marketing will enhance its effectiveness. He will be discussing these areas and topics:

• What is data-driven digital marketing
• Key concepts in data gathering and analysis
• Introduction to current tools and applications
• Experience sharing on deployment and usage of tools

Details:

Date: 28 March 2018 (Wednesday)

Time: 19:00 -21:30

Venue: The Hub (1F, Fortune Building, 150-158 Lockhart Road, Wan Chai | near Exit A1 of Wan Chai MTR Station)

Speaker:

[link_to|http://www.hkaaa.org.hk/doc/23477|Dennis Wu, Associate Marketing Director, Hong Kong Arts Festival]

Language: Cantonese (SI service will not be available)

*Free of charge. First-come, first-served. Successful registrants will receive confirmation email.

Please click [link_to |https://www.art-mate.net/doc/49470|HERE] for registration

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Enquiries | Tel: 2877 7268 | Email: info@hkaaa.org.hk

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“Data-driven Digital Marketing in the perspective of and for Arts Administrator; is successfully concluded, thank you for your participation!

[link_to|http://www.hkaaa.org.hk/uploads/hkaaa/201804/20180418_183120_1JPPXyQYrI_f.pdf|Powerpoint: Data-driven Digital Marketing in the perspective of and for Arts Administrator]

Speaker:

[link_to|http://www.hkaaa.org.hk/doc/23477|Dennis Wu, Associate Marketing Director, Hong Kong Arts Festival]

Data helps us make better, smarter decisions in marketing and in business as well as in arts development. Hong Kong Arts Administrators Association (HKAAA) was very honoured to invite Associate Marketing Director of Hong Kong Arts Festival, Mr Dennis Wu, as the guest speaker for the “Data-driven Digital Marketing in the perspective of and for Arts Administrator”.

Mr Wu shared his overview on data-driven marketing and introduced the key concepts of data gathering and analysis such as Marketing Funnel. Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps, which helps users to gather the information from target audiences. Wu wishes all arts administrators and younger generations will be inspired by his sharing.

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Photo captions: (from the left to the right and the top to the bottom)
1. Mr Dennis Wu introduced the Data-driven Digital Marketing to participants.
2. A group photo of the Association board member, staff, guests and speaker. (From left: Ms Katy Cheng, Marketing Director of Hong Kong Arts Festival; Mr Dennis Wu, Associate Marketing Director of Hong Kong Arts Festival; Ms Meggy Cheng, Marketing Director of The Hong Kong Philharmonic Society Ltd; Ms Theresa Tsang, Manager of Hong Kong Arts Administrators Association; Mrs Vennie Ho (Honorary Secretary), Senior Director of Administration & Finance of The Hong Kong Philharmonic Society Ltd)
3. Participants enjoyed the event.
4. Participants experienced in the Live online Q&A in the event.
5. We received a positive feedback with full of house in the event.

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