Artist behind world's largest painting hopes to raise $30M for charity

A British artist took over the ballroom of a luxury hotel in Dubai to produce the largest painting ever created on canvas.

The 17,000-square-foot artwork will now be cut into 70 separate panels, which painter Sacha Jafri is auctioning off in the hope of raising $30 million for charity.

Titled "The Journey of Humanity," the work is roughly equivalent in size to four NBA-regulation basketball courts. It was painted at Atlantis The Palm hotel in Dubai, where Jafri was based when the United Arab Emirates introduced lockdown measures to slow the spread of Covid-19.

"I was stuck in Dubai and I wanted to create something poignant, something that would mean something," he said on a video call from the hotel, prior to completing the artwork. "Something that could potentially make a really big difference."

As well as the brushwork and drip-painting of Jafri's own abstract style, which he dubs "magical realism," the painting features work submitted online by children from around the world. Centered on themes of connection, separation and isolation during the pandemic, the children's contributions were printed out on paper and incorporated into the painting, where they are concentrated in eight circular "portals" on the canvas.

"I asked the children of the world to send in their artworks -- how they feel now, their emotions," Jafri said. "We, as adults, are finding this hard. We found the last five months very difficult, very confusing, very frustrating and quite scary. But imagine how a 4-year-old child feels."

'Humanity Inspired'

The painting took seven months to complete and comprises four sections. The first represents "the soul of the Earth," Jafri said, adding that the others allude to nature, humanity and the wider universe.

The artwork is set to go on tour, which will see it hanging vertically in Dubai's frame-shaped skyscraper and projected onto the world's tallest building, the Burj Khalifa. The painting will then be cut into 70 separate pieces, which will be framed and sold individually at an auction in Dubai. 

"We are aiming to raise $30 million, which will go to help the poorest children of the world with education, connectivity, health and sanitation," Jafri said, adding: "Each person that buys a panel will (not only) own a piece of the largest painting ever created in the world, but they'll own a piece of history, because what we're doing with that money is huge.

"I can see big art collectors, big investors, big philanthropists spending up to $3 million or $4 million a panel."

The project is part of the Humanity Inspired initiative, which has partnered with charities including Unicef and Unesco to assist children in need.

Jafri, who was educated at the elite British boarding school Eton alongside Prince William, Duke of Cambridge, said the project has been endorsed by over 100 high-profile figures including Eva Longoria and Rita Ora.