社群网络推广讲座

社群网络是艺术团体和艺术家间最常用的宣传及市场推广平台之一。为了进一步加深业内人士对社群网络平台的认识及利用社群网络应注意的技巧, 香港艺术行政人员协会很荣幸得到奥美公关（香港）及Social@Ogilvy的支持, 邀请了奥美公关（香港）助理总监安展恒先生主持"The Winning Way in Social Media"社群网络推广讲座。是次讲座包括以下主题:

• 社群网络的新趋势
• 为机构发展有效的社群网络策略
• 社群管理的最佳实践
• 个案分享
• 问答环节

日期: 2014年5月12日(星期一)

时间: 下午3时至5时
地点: 温莎公爵社会服务大厦201室 (香港湾仔轩尼诗道15号)
讲者: [link_to | http://www.hkaaa.org.hk/uploads/hkaaa/201404/20140425_105732_Uz2ZS6VG2l_f.pdf |安展恒先生], 奥美公关（香港)助理总监

语言: 广东话主讲
费用: 香港艺术行政人员协会会员@HK$150; 非会员@HK$200

Kevin On
Associate Director
Ogilvy Public Relations, Hong Kong

An award-winning PR practitioner, Kevin brings with him more than 10 years of combined experience in marketing communications, PR and digital marketing. He currently leads the company’s Travel, Tourism and Entertainment Practice in Hong Kong where he is responsible for new business development, PR and digital brand consultancy and strategy and planning for both local and regional clients. 

Some of his more recent projects include brand positioning through PR for Sheraton Macao Hotel, the launch of the Space Expedition Corporation brand in Asia, and UFC’s expansion into Greater China. He also spearheads the Nestle client relationship for the Ogilvy & Mather HK Group, working closely with Nestlé's coffee, ice cream and infant nutrition business units.

Mostly recently, Kevin was involved in driving Very HK, an independent and community-led initiative dedicated to presenting an innovative mix of arts, design, culture and recreational events in forgotten spaces of the city through the use of public spaces. He also supported the HKFYG to launch their “Neighbourhood First” community initiative aimed at promoting a greater sense of responsibility, unity and care for one another within their community.

In his previous role, Kevin led the Hong Kong Social@Ogilvy team in driving social media thought leadership and new business development across different industries, including technology, FMCG and automotive sectors.

Kevin has won a number of awards for his client work and was also selected as HKPRPA’s “Young Professional of the Year” in 2010.