The Winning Way in Social Media

Social media is one of the most popular platform for promotion and marketing among arts groups and artists.  In order to advance arts practitioners’ knowledge, effectiveness, and skills in using the social media platform, the Hong Kong Arts Administrators Association is pleased to present the seminar, The Winning Way in Social Media.

With the support from Ogilvy Public Relations, Hong Kong and Social@Ogilvy, HKAAA has invited Mr Kevin On, Associate Director of Ogilvy Public Relations, Hong Kong to lead this seminar.  Kevin will cover the following topics:  

• Emerging Trends in Social Media
• Developing an Effective Social Media Strategy for Your Organisation
• Community Management Best Practices
• Case Sharing
• Q&A

Date: 12 May 2014 (Monday)
Time: 3:00 – 5:00pm
Venue: Room 201, Duke of Windsor Social Service Building (No. 15 Hennessy Road, Wanchai, Hong Kong)
Speaker: [link_to | http://www.hkaaa.org.hk/uploads/hkaaa/201404/20140425_105732_Uz2ZS6VG2l_f.pdf |Kevin On], Associate Director of Ogilvy Public Relations, Hong Kong
Language: Cantonese
Fee: HKAAA Members @HK$150; Non-members @HK$200

Kevin On
Associate Director
Ogilvy Public Relations, Hong Kong

An award-winning PR practitioner, Kevin brings with him more than 10 years of combined experience in marketing communications, PR and digital marketing. He currently leads the company’s Travel, Tourism and Entertainment Practice in Hong Kong where he is responsible for new business development, PR and digital brand consultancy and strategy and planning for both local and regional clients. 

Some of his more recent projects include brand positioning through PR for Sheraton Macao Hotel, the launch of the Space Expedition Corporation brand in Asia, and UFC’s expansion into Greater China. He also spearheads the Nestle client relationship for the Ogilvy & Mather HK Group, working closely with Nestlé's coffee, ice cream and infant nutrition business units.

Mostly recently, Kevin was involved in driving Very HK, an independent and community-led initiative dedicated to presenting an innovative mix of arts, design, culture and recreational events in forgotten spaces of the city through the use of public spaces. He also supported the HKFYG to launch their “Neighbourhood First” community initiative aimed at promoting a greater sense of responsibility, unity and care for one another within their community.

In his previous role, Kevin led the Hong Kong Social@Ogilvy team in driving social media thought leadership and new business development across different industries, including technology, FMCG and automotive sectors.

Kevin has won a number of awards for his client work and was also selected as HKPRPA’s “Young Professional of the Year” in 2010.