Alisa Shum, Chief Executive, The Chinese Artists Association of Hong Kong

[media 1063 | 350, 250, left_inside]

Alisa received her Master of Philosophy degree from the University of Hong Kong in the area of Modern Drama. During her service to the Hong Kong Arts Development Council (HKADC) from 1998-2003, she served as an Executive Officer and Artforms Services Manager overseeing the secretarial services to ten art forms i.e. Drama, Music, Xiqu, Dance, Visual Art, Film & Media Art, Literary, Art Education, Art Criticism and Art Administration. Moreover, she had conducted many territory-wide art and cultural campaigns, activities, festivals and public consultations. Alisa joined Videotage, a non-profit interdisciplinary artist collective, which focus on the development of video and new media art in Hong Kong as its General Manager in 2003. She organized various new-media international exchange projects and supported the administration of the Microwave International Festival. Subsequently Alisa furthered her studies in the discipline of psychology and she obtained her Postgraduate Certificate in Psychology from the University of Hong Kong in 2006 in the area of Creativity.

After graduation, she joined the Hong Kong Arts Centre as its Corporate Communication and Development Manager. From 2008 and onwards, Alisa worked as an independent consultant for art and culture projects. During the period, Alisa assisted The Chinese Artists Association of Hong Kong to compile the proposal of “Barwo Cantonese Opera Centre” in response to the open call of the Development Bureau’s Revitalising Historic Buildings Through Partnership Scheme; and she served HKADC again in the setting up of the Hong Kong Arts Community Fundand as the Deputy Researcher of the Research on Future Development of Artist Village in Cattle Depot. Alisa was also commissioned by The Chinese Artists Association of Hong Kong to compile a Feasibility Study on Cantonese Opera Education in Local Secondary School.  The feasibility study turned out to be a successful lobbying tool and it helped the Association to develop a Cantonese opera syllabus for the students of junior secondary school.

Alisa joined The Chinese Artists Association of Hong Kong as its Chief Executive from June 2011. Apart from managing the Association and its education arm The Cantonese Opera Academy of Hong Kong, Alisa has successfully launched the Cantonese Opera Young Talent Showcase under LCSD’s Yau Ma Tei Theatre Venue Partnership Scheme, and has staged over 200 canto-opera performances in 2012-13.

Alisa is a freelance writer, her novels, critics and features are widely published in local magazines and newspapers.

[link_to|http://www.hkaaa.org.hk/doc/3490|Other Speakers of "2013 Cultural Leadership Summit – Arts Entrepreneurship: What It Takes And How It Works"]