Ms CHAN Wai-ming Winona (General Manager)

Winona graduated from the City University of Hong Kong in Language Studies.  She holds an Executive Certificate in Finance and Business Management (HKU SPACE).   Winona has over 14 years of experience in arts administration and management and several years of working experience in multinational professional firm as well as large business companies where she has been trained to have strong business sense and a strategic mindset.  She joined HKAAA as Senior Manager in July 2013 and has been appointed as the General Manager of HKAAA, effective October 2013.

Winona is responsible for the overall daily operation and management of HKAAA, and in charge of the planning and implementation of programmes, from concept to execution (including the curating of 2014 and 2015 Cultural Leadership Summits and 2015 arts leadership talk series), marketing and membership recruitment strategies, identifying and developing new income sources, as well as solicitation of funding opportunities and building local and overseas network and partnership for the Association.  She is also responsible for the formulating of strategies and policies for HKAAA.

Under her first year of leadership, HKAAA's number of people engaged has a 300% increase comparing to the previous years (from an annual audience of 24,000 to over 75,000), various new initiatives have been launched to promote HKAAA as well as the profession of Arts Administration / Management locally and internationally.  In 2014, she initiated and launched the first ever arts administration recruitment day in Hong Kong with huge success. The initiative has further strengthened the role of arts administrators in the society. She has also been invited to various conferences in Hong Kong and overseas to share about the works of HKAAA and the arts development in Hong Kong. 

Formerly Manager, Executive Director's Office at the Hong Kong Arts Centre, where she was responsible for supervising the department in areas of operations and development, including corporate governance, donation and sponsorship, fund raising activities, management of personnel, resources and budget, membership schemes, policy, venue related projects, as well as promotion, planning and development of arts programmes for arts education, audience development, capacity building, and partnership building.

She coordinated the HKAC 30th Anniversary Fundraising Dinner which raised over HK$9M in 2007 and when she rejoined HKAC in 2010, she supported the successful establishment and development of The FRIENDS of the HKAC and its management thereafter.   She also established the HKAC Volunteer Docent Team.

In view of her solid experience in arts funding, she was a part-time instructor teaching arts funding in arts administration programme.  She has also worked previously for University Grants Committee, Ernst & Young, Hong Kong Arts Development Council, Television Broadcasts Limited, and Sun Hung Kei Properties where she supported the development and launch of various hotel projects at the West Kowloon, Hong Kong and in Shanghai, China.  During her school days, she was a soprano and a key member of the school choir and won numerous awards for her alma mater.