Ms Flora YU (Vice-Chairman)

Ms Flora Yu has extensive experience managing strategic planning, marketing, communications, event management as well as development functions in major arts organizations and leading commercial corporations in both Hong Kong and Mainland China. She has also offered consultation for international cultural and commercial organizations interested in building their brands in the China market.

In her previous capacity as Development Director of the Hong Kong Arts Festival, she formulates fundraising strategies and leads her team in cultivating and nurturing partnerships with corporate and foundation sponsors, donors, as well as other stakeholders and supporters.

Ms Yu also shares her experience with tertiary institute students as a guest lecturer on arts administration subjects.

Ms Yu holds a Master of Business Administration from the University of British Columbia, Canada and a Master of Arts in Literary Studies from the University of Hong Kong.