English
繁體
简体
New Media Marketing and Audience Development
While organizations still rely on print media as a means of promoting the arts, new media has become increasingly popular as new platform for marketing. In this seminar, the speakers will give an overview on mobile and internet marketing and will illustrate how social media and augment reality can serve as tools for effective marketing and audience development. Case studies drawn from both commercial and arts related experiences will be given to provide insights into how traditional and digital marketing can be combined to produce results.
New customer behavior and experiences have been reported with new media marketing, something which arts marketers would hope to bring about for their audience in future. Core audience would include arts marketers and those directly responsible for audience development but would extend to those who have general interest in exploring the potential of new media. This popular talk is suitable for all working in arts organizations of different sizes, from project grantees to established arts organizations, and in different disciplines.
Speaker: Ms Cecilia Yim, Digital Director, OgilvyOne (the largest ad agency in Hong Kong)
Mr Jason Chiu, CEO, Cherrypicks
Date: Monday 22 February 2010
Time: 10am to 1pm
Venue: Conference Rm 5, Hong Kong Institute of Certified Public Accountants, 27/F, Wu Chung House, 213 Queen’s Road East , Wanchai, Hong Kong
Language: Cantonese (English translation on individual basis can be provided upon request)
Fee: members @$100; non members @$150 including snacks/drink
(For enquiries: Ms Cecilia Wong at 2877 7268)
Registration will be made on a first come first serve basis (with preference given to members) . As places will be strictly limited due to venue size we might not be able to entertain all registrations. To avoid disappointment, kindly register (form attached) before the deadline on Wednesday 10 February 2010.