Data-driven Digital Marketing in the perspective of and for Arts Administrator

Knowing well the data-driven marketing that would be the advantage of reaching out the right target audiences.


Going digital allows advertisers to gather information in great precision and reaching out the right target audiences. Ad Age pointed out that “Data still keeps marketers and advertisers up at night. Moreover, it is an area that many advertisers (and their host of partners) will be assessing ahead of 2018.”


Hong Kong Arts Administrators Association (HKAAA) has invited Mr Dennis Wu, Associate Marketing Director, Hong Kong Arts Festival to share with us some key concepts that may come across with the arts administrators in the digital marketing cycle and how data-driven marketing will enhance its effectiveness. He will be discussing these areas and topics:


• What is data-driven digital marketing
• Key concepts in data gathering and analysis
• Introduction to current tools and applications

• Experience sharing on deployment and usage of tools



Date: 28 March 2018 (Wednesday)

Time: 19:00 -21:30

Venue: The Hub (1F, Fortune Building, 150-158 Lockhart Road, Wan Chai | near Exit A1 of Wan Chai MTR Station)


[link_to||Dennis Wu, Associate Marketing Director, Hong Kong Arts Festival]


Language: Cantonese (SI service will not be available)


Due to an overwhelming response, this talk has reached maximum capacity and the event is closed to registration.


If you are unable to attend, please email as your reservation will be released for registrants on the waiting list/ walk-in guest.


Reminder: Please arrive 15 minutes before the event starts for registration.


Map (click [link_to|!1m18!1m12!1m3!1d59059.28399612788!2d114.12562230985473!3d22.308076041654566!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x3404005c794c6e93%3A0x2e663b295e6937cc!2sTHE+HUB+Hong+Kong!5e0!3m2!1sen!2shk!4v1509433474298|Here] to enlarge)

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