【Introduction Session】Essential Guide to Effective Arts Management: Law, Marketing, Finances and Project Management

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Hong Kong Arts Administrators Association (HKAAA)'s “Essential Guide to Effective Arts Management: Law, Marketing, Finances and Project Management”, will be held from June to August. The course will provide the professional training to support the development of local arts administrators and establish the arts administrators network in Hong Kong. It will include an introductory seminar of concepts and theories, which will be put in authentic practice using a mix of interactive workshops, exercises, active sharing among participants, real-life case studies and a field trip. With the support of the Hong Kong Arts Development Council, we aim to nurture the arts administrators, independent producers, freelance arts practitioners and more throughout the course.

HKAAA is going to host an introduction session to provide information to people who are interested in joining "Essential Guide to Effective Arts Management". 

Details
 

Date: 30 May 2018 (Wed)
Time: 19:30 - 21:00

Venue: the Hive Sheung Wan (3/F, 33-35 Hillier St, Sheung Wan | near Exit A2 of Sheung Wan MTR Station)

Curators and Moderators:
- [link_to|http://www.hkaaa.org.hk/doc/2508|Mr Paul Tam] (Chairman, Hong Kong Arts Administrators Association/ Executive Director, Hong Kong Ballet) 

- [link_to|http://www.hkaaa.org.hk/doc/2509|Dr Patrick Mok] (Treasurer, Hong Kong Arts Administrators Association/ Assistant Professor, Hang Seng Management College)

Language: Cantonese

Fee: Free of Charge*
*Limited seats and HKAAA members will be served first. Successful registrants will receive the confirmation email. Please click [link_to|https://www.art-mate.net/?a=doc&id=50200|HERE] for registration.

Map: (Click [link_to|https://goo.gl/maps/pMrR23RxZ7p|Here] to enlarge)

Enquiries | Tel: 3791 2590 | Email: info@hkaaa.org.hk

Welcome all young arts administrators, independent producers, freelance arts practitioners, students and people interested in arts administration to join our course and introduction session! 

Due to overwhelming responses, the introduction session is full now. If you are interested in, please email your personal information including name, contact number, company and position to info@hkaaa.org.hk to put on the waiting list.

*More details about "Essential Guide to Effective Arts Management" will be announced soon on HKAAA website.

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COURSE DETAILS

Module 1: Management of Cultural Projects
1 | Value-based art and cultural programming: Why, what and how?

2 | If it's up to you—A workshop on value-based programming

3 | Learn in-situ: A Tour to Hi! Hill

Speaker: [link_to|http://www.hkaaa.org.hk/doc/25598|Ms Ada Wong] (Chairperson, Make A Difference Institute (MaD)) & [link_to|http://www.hkaaa.org.hk/doc/25598|MaD Team]

Module 2: Content and Digital Marketing for the Arts

4 | Concept of Arts Marketing

5 | Content and Digital Marketing

Speaker: [link_to|http://www.hkaaa.org.hk/doc/25611|Mr Antony Yiu] (Head of Digital /Search /Performance, Asia Pacific, Wavemaker Client Solutions Hong Kong)

Module 3: Legal Issues and Law for the Arts

6 | Copyright Law and Internet

Speaker: [link_to|http://www.hkaaa.org.hk/doc/25600|Dr Kevin Pun] (Honorary Associate Professor (Computer Science & Law), The University of Hong Kong)

7 | Contract Law

8 | Labour Law

Speaker: [link_to|http://www.hkaaa.org.hk/doc/25666|Mr Alex Fan] (Honorary Legal Counsel, Hong Kong Arts Administrators Association)

Module 4: Budgeting and Project Financing

9 | Project Budgeting

Speaker: [link_to|http://www.hkaaa.org.hk/doc/23556|Prof Lena Lee] (Arts Specialist, Arts with the Disabled Association Hong Kong)

10 | Project Financing

Speaker: [link_to|http://www.hkaaa.org.hk/doc/2|Ms Connie Lam] (Board Member, Hong Kong Arts Administrators Association/ Executive Director, Hong Kong Arts Centre)

Language
All programmes will be conducted in Cantonese.

Fee

Full Pass - HK$2,000

One Day Pass - HK$250

*For more details about "Essential Guide to Effective Arts Management", please visit http://www.hkaaa.org.hk/doc/25509.

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Arts administrators require to have varieties skills to handle daily administration tasks. In order to recognize how an art project works in the market and how to reach the target audience, the effective arts administration management is required. The Association organized an introduction session of ‘Essential Guide to Effective Arts Management: Law, Marketing, Finances and Project Management’ to further introduce the course content and information.
 
Mr Paul Tam (Chairman, Hong Kong Arts Administrators Association and Executive Director, Hong Kong Ballet) and Dr Patrick Mok (Treasurer, Hong Kong Arts Administrators Association and Assistant Professor, Hang Seng Management College) shared their senior experiences in the field. Throughout the introduction session, two moderators shared the course details, as well as responded participants’ questions. The course shall be a good fundamental training for those junior arts administrators. We look forward to seeing every registrant in the course very soon!

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Photo captions: (from the left to the right and the top to the bottom)
1. Mr Paul Tam (right) and Dr Patrick Mok (left) were explaining the course.
2. Participant shared their view and enquired the course details.
3. Mr Paul Tam responded to participant’s questions.
4. We received a positive feedback with full of house in this introduction session.