Audience development Workshop

This two-session workshop using case studies and discussion will look at strategic approaches to planning audience development through a number of different mechanisms. Social media - New media, the power of digital - Creating a ‘wow’ factor, and developing real engagement through education programmes.  To use all of these tools we need to find ways of using and sharing existing data and potentially the creation of marketing consortia.

Arts organizations are under increasing pressure to be economically sustainable by generating income while serving different audience segments. The link between programming and marketing is therefore very inter-dependent, and we will explore how this relationship might be rethought. This workshop is suitable for arts managers and practitioners who are involved in the areas of arts marketing, promotion and programming.

            Speaker:           Dr. Gerald Lidstone

            Date:                6 & 7/4/2011 (Wed-Thu)

            Time:                9am-1pm

            Venue:             Hong Kong Institute of Certified Public Accountants Conference Room (37/F, Wu Chung House, 213 Queen's Road East, Wanchai, Hong Kong)

            Language:         English

            Fee:                  Members @$700; Non-members @$850