Essential Guide to Effective Arts Management: Law, Marketing, Finances and Project Management | Hong Kong Arts Administrators Association

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Co-curated by [link_to|http://www.hkaaa.org.hk/doc/2508|Mr Paul Tam] and [link_to|http://www.hkaaa.org.hk/doc/2509|Dr Patrick Mok], Hong Kong Arts Administrators Association (HKAAA)'s “Essential Guide to Effective Arts Management: Law, Marketing, Finances and Project Management”, will be held from June to August. The course will provide the professional training to support the development of local arts administrators and establish the arts administrators network in Hong Kong. It will include an introductory seminar of concepts and theories, which will be put in authentic practice using a mix of interactive workshops, exercises, active sharing among participants, real-life case studies and a field trip. With the support of the Hong Kong Arts Development Council, we aim to nurture the arts administrators, independent producers, freelance arts practitioners and more throughout the course.

The scope covered in Essential Arts Management includes the essential topics and issues that arts administrators and artists have to tackle in the creative process, project planning and implementation of a cultural project. The four modules of “Essential Guide to Effective Arts Management” are as below:

Module 1: Management of Cultural Projects

Module 2: Content and Digital Marketing for the Arts

Module 3: Legal Issues and Law for the Arts

Module 4: Budgeting and Project Financing

Curators*Alphabetized by last name in English

- [link_to|http://www.hkaaa.org.hk/doc/2509|Dr Patrick Mok] (Treasurer, Hong Kong Arts Administrators Association/ Assistant Professor, Hang Seng Management College)

- [link_to|http://www.hkaaa.org.hk/doc/2508|Mr Paul Tam] (Chairman, Hong Kong Arts Administrators Association/ Executive Director, Hong Kong Ballet)

Speakers *Alphabetized by last name in English

- [link_to|http://www.hkaaa.org.hk/doc/25666|Mr Alex Fan] (Honorary Legal Counsel, Hong Kong Arts Administrators Association)
- [link_to|http://www.hkaaa.org.hk/doc/2|Ms Connie Lam] (Board Member, Hong Kong Arts Administrators Association/ Executive Director, Hong Kong Arts Centre)
- [link_to|http://www.hkaaa.org.hk/doc/23556|Prof Lena Lee] (Arts Specialist, Arts with the Disabled Association Hong Kong)

- [link_to|http://www.hkaaa.org.hk/doc/25600|Dr Kevin Pun] (Honorary Associate Professor (Computer Science & Law), The University of Hong Kong)
- [link_to|http://www.hkaaa.org.hk/doc/25598|Ms Ada Wong] (Chairperson, Make A Difference Institute (MaD)) & [link_to|http://www.hkaaa.org.hk/doc/25598|MaD Team]
- [link_to|http://www.hkaaa.org.hk/doc/25611|Mr Antony Yiu] (Head of Digital /Search /Performance, Asia Pacific, Wavemaker Client Solutions Hong Kong)

Register Now: [link_to|https://www.art-mate.net/DOC/50257| CLICK HERE]
Early Bird Discount Registration closes at 23:59 on 3 June 2018. (Limited ticket. Successful registered participants will receive a confirmation email.)

Welcome all young arts administrators, independent producers, freelance arts practitioners and people interested in arts administration to join our course!

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Due to the overwhelming response of the course, all tickets are sold out.
Thank you for your enthusiastic support!
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Enquiries | Tel: 3791 2590 | Email: info@hkaaa.org.hk

[tab|Course Schedule]

COURSE SCHEDULE

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Module 1: Management of Cultural Projects

1 | Value-based art and cultural programming: Why, what and how?
23/6 (Sat) 14:00 – 17:00 @ HKSC Library
2 | If it's up to you—A Workshop on Value-based Programming
26/6 (Tue) 19:30 – 22:30 @ HKSC Library
3 | Learn in-situ: A Tour to Hi! Hill
8/7 (Sun) 12:00 – 16:00 @ Chuen Lung & 16:00 – 18:00 @ The Good Lab
Speaker: [link_to|http://www.hkaaa.org.hk/doc/25598|Ms Ada Wong] (Chairperson, Make A Difference Institute (MaD)) & [link_to|http://www.hkaaa.org.hk/doc/25598|MaD Team]

Module 2: Content and Digital Marketing for the Arts

4 | Concept of Arts Marketing
10/7 (Tue) 19:30-22:00 @ HKCC AC2
5 | Content and Digital Marketing
24/7 (Tue) 19:30-22:00 @ HKCC AC2

Speaker: [link_to|http://www.hkaaa.org.hk/doc/25611|Mr Antony Yiu] (Head of Digital /Search /Performance, Asia Pacific, Wavemaker Client Solutions Hong Kong)

Module 3: Legal Issues and Law for the Arts

6 | Copyright Law and Internet
31/7 (Tue) 19:30-22:00 @ HKCC AC2
Speaker: [link_to|http://www.hkaaa.org.hk/doc/25600|Dr Kevin Pun] (Honorary Associate Professor (Computer Science & Law), The University of Hong Kong)

7 | Contract Law
7/8 (Tue) 19:30-22:00 @ HKCC AC2
8 | Labour Law
9/8 (Thu) 19:30-22:00 @ HKCC CR2
Speaker: [link_to|http://www.hkaaa.org.hk/doc/25666|Mr Alex Fan] (Honorary Legal Counsel, Hong Kong Arts Administrators Association)

Module 4: Budgeting and Project Financing

9 | Project Budgeting
14/8 (Tue) 19:30-22:00 @ HKCC AC2
Speaker: [link_to|http://www.hkaaa.org.hk/doc/23556|Prof Lena Lee] (Arts Specialist, Arts with the Disabled Association Hong Kong)

10 | Project Financing
21/8 (Tue) 19:30-22:00 @ HKCC AC2
Speaker: [link_to|http://www.hkaaa.org.hk/doc/2|Ms Connie Lam] (Board Member, Hong Kong Arts Administrators Association/ Executive Director, Hong Kong Arts Centre)

Language
All programmes will be conducted in Cantonese.

Locations

- HKSC: HKICC Lee Shau Kee School of Creativity: 135 Junction Road, Kowloon ([link_to|https://goo.gl/maps/NgihvfY3WrG2|Map])

- The Good Lab: L1, The Sparkle, 500 Tung Chau Street, Cheung Sha Wan, Kowloon ([link_to|https://goo.gl/maps/c7md6GeunFC2|Map])

- HKCC: Hong Kong Cultural Centre: 10 Salisbury Road, Tsim Sha Tsui, Kowloon ([link_to|https://goo.gl/maps/madjfpMMEVo|Map])

- HKCC AC2: AC2, 4/F, Administration Building, Hong Kong Cultural Centre, 10 Salisbury Road, Tsim Sha Tsui, Kowloon

([link_to|https://goo.gl/maps/1C5NCNZFbkJ2|Map])
- HKCC CR2: CR2, 7/F, Administration Building, Hong Kong Cultural Centre, 10 Salisbury Road, Tsim Sha Tsui, Kowloon
([link_to|https://goo.gl/maps/1C5NCNZFbkJ2|Map])

Calendar
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[tab|Highlight Recap]

HIGHLIGHT RECAP

Organized by Hong Kong Arts Administrators Association, “Essential Guide to Effective Arts Management” was successfully held from 23 June to 21 August 2018. We look forward to the rest of the “Essential Guide to Effective Arts Management”! Thank you for the support of our speakers, moderators, participants and volunteers! HKAAA received a lot of positive feedback from our participants.

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Module 1: Management of Cultural Projects

Ms Ada Wong and MaD Team gave a series of unforgettable presentations on managing the cultural projects. Believing in the social potential of creativity, they shared their non-siloed approach to art and how they co-create cultural contents through collaborative processes. They shared how they strive to create positive impact of value-based and human-oriented project management to society, the art ecology and art administrators. Throughout the lecture, workshop and learn-in situ, participants experienced and learned how to manage the cultural projects effectively.

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Photo captions: (from the left to the right and the top to the bottom)
1. A group photo of the moderator and speakers (From left: Ms Stephanie Cheung, Lead Curator of MaD; Ms Ada Wong, Chairperson of MaD; Dr Patrick Mok, Treasurer, Hong Kong Arts Administrators Association/ Assistant Professor, Hang Seng Management College; Mr Flavian Luk, Senior Executive of MaD; Mr Nicky Liang, Project Coordinator of MaD)
2. Ms Ada Wong introduced the cultural project management concept
3. Ms Ada Wong led in group discussion
4. Participant shared his project management experience
5. Participant enjoyed the Learn in-situ class
6. Group photo with speakers, staff and participants at Cheung Lung, Tsuen Wan.
7. Ms Ada Li introduced the art works of Hi! Hill Project
8. Ms Stephanie Cheung shared the artist stories of Hi! Hill Project
9. Mr Nicky Liang gave a guided tour of Hi! Hill Project to participants

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Module 2: Content and Digital Marketing for the Arts

Throughout the lessons, Mr Antony Yiu and Mr Takki Ma shared their view and knowledge of digital marketing and arts as well as content marketing. How the marketing and averments delivered through digital channels such as search engines, websites, social media, email, and mobile apps helps users to gather the information from target audiences as well as development the new audiences.

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Photo captions: (from the left to the right and the top to the bottom)
1. Mr Antony Yiu (Head of Digital /Search /Performance, Asia Pacific, Wavemaker Client Solutions Hong Kong) introduced the basic concept marketing
2. Participant shared his experiences in digital marketing
3. Mr Paul Tam (Chairman, Hong Kong Arts Administrators Association/ Executive Director, Hong Kong Ballet) shared his view on digital marketing
4. A group photo of the Mr Antony Yiu and guest, Ms Katy Cheng (Marketing Director of Hong Kong Arts Festival Society Ltd)
5. Mr Takki Ma shared his experiences about the content of digital marketing
6. Participants enjoyed the lesson

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Module 3: Legal Issues and Law for the Arts

As an artist or art administrator, do you know that the copyright law states what can or cannot be done? Do you know the impact of contract law and labor law on artists and employees? The questions had addressed throughout the module. In the classes, Dr Kevin Pun and Mr Alex Fan led the discussion of relevant legal issues and provided professional legal knowledge and insights to the participants.

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Photo captions: (from the left to the right and the top to the bottom)
1. Mr Alex Fan (Honorary Legal Counsel, Hong Kong Arts Administrators Association) answered questions from participants about the labour law
2. Dr Patrick Mok (Treasurer, Hong Kong Arts Administrators Association/ Assistant Professor, Hang Seng Management College) kicked off the module
3. Dr Kevin Pun (Honorary Associate Professor (Computer Science & Law), The University of Hong Kong) taught the professional legal knowledge of copyright law and internet
4. Mr Alex Fan taught the basic legal knowledge of contract law
5. Group photo of Mr Alex Fan, Mr Paul Tam (Chairman, Hong Kong Arts Administrators Association/ Executive Director, Hong Kong Ballet) and the participants

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Module 4: Budgeting and Project Financing

In the arts industry, it may apply to the annual, project or production budget and finance. Arts Administrators need vision but also need to actualize the project. 21st-century Arts Administrators have to equip with management skill as well as financial planning. Conducted by Prof Lena Lee and Ms Connie Lam, this module taught the Arts Administrators that how to raise fund through sponsorship and crowdfunding as well as manage the expectations of the future sponsor, financing and budgeting.

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Photo captions: (from the left to the right and the top to the bottom)
1. Group photo of curator, speaker and guests
(From left to right: Mr Paul Tam (Chairman, Hong Kong Arts Administrators Association/ Executive Director, Hong Kong Ballet), Ms Connie Lam (Board Member, Hong Kong Arts Administrators Association/ Executive Director, Hong Kong Arts Centre), Ms Alice Wong (Executive Director, Soundpocket) and Ms Pandora Sin (Company Development Manager, Passoverdance))
2. Group photo of speaker, guests and staff
(From left to right: Prof Lena Lee (Arts Specialist, Arts with the Disabled Association Hong Kong), Mrs Vennie Ho (Honorary Secretary, Hong Kong Arts Administrators Association / Senior Director of Administration & Finance, The Hong Kong Philharmonic Society Ltd) and Ms Miller Cheung (Project Officer, Hong Kong Arts Administrators Association))
3. Participants enjoyed the lesson
4. Ms Connie Lam conducted the Q&A session
5. Prof Lena Lee shared the basic knowledge of budgeting
6. Participants enjoyed the lesson

Photo source: Hong Kong Arts Administrators Association

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Organized by Hong Kong Arts Administrators Association (HKAAA) and supported by Hong Kong Arts Development Council, “Essential Guide to Effective Arts Management: Law, Marketing, Finances and Project Management” was held from 23 June to 21 August 2018. Thank you for the support of our speakers, moderators, participants and volunteers throughout the course.

The scope covered in Essential Arts Management includes the essential topics and issues that arts administrators and artists have to tackle in the creative process, project planning and implementation of a cultural project. We aim to nurture the arts administrators, independent producers, freelance arts practitioners and more throughout the course. Let's watch the video now!

[tab|Ticket Passes & Registration]

TICKET PASSES & REGISTRATION

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Full Pass* - HK$2,000

for participants who are interested in attending all workshops, lectures and learn in-situ. (10 lessons in total)

One Day Pass - HK$250

for participants who are interested in attending a single-day workshop or lecture or learn in-situ.

*A certificate of attendance will be issued and 35% of registration fee will be refunded to participants who have completed the full course with 70% attendance or above.

Ticket Passes Details

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Please click [link_to|http://www.hkaaa.org.hk/doc/25509?tab=4|HERE] for more discounts details.

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Introduction Session

HKAAA is going to host an introduction session to provide information to people who are interested in joining "Essential Guide to Effective Arts Management".

Details

Date: 30 May 2018 (Wed)
Time: 19:30 - 21:30

Venue: the Hive Sheung Wan (3/F, 33-35 Hillier St, Sheung Wan | near Exit A2 of Sheung Wan MTR Station)

Language: Cantonese

Fee: Free of Charge*
*Limited seats and HKAAA members will be served first. Successful registrants will receive the confirmation email. Please click [link_to|https://www.art-mate.net/?a=doc&id=50200|HERE] for registration of Introduction Session.

Enquiries | Tel: 3791 2590 | Email: info@hkaaa.org.hk

[tab|Discounts]

DISCOUNTS

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1 | Early Bird Discount

For bookings before 3 June 2018, will enjoy a 20% off on "Full Pass" and will receive one-year new membership of HKAAA.

2 | Member Discount

HKAAA Members will enjoy 20% off on " Full Pass".

3 | Group Booking Discount
10% off for each purchase of 5-9 tickets of “Full Pass"; 20% off for 10 or above tickets of "Full Pass”.

*The above offers cannot be used in conjunction with each other.

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SPEAKERS

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*Alphabetized by last name in English

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[tab|Notes to Participants]

NOTES TO PARTICIPANTS

(Chinese version only)

(更新於2018年6月20日)

「藝術管理指南：法律、市場推廣、財務及項目管理」(下稱「課程」)由香港藝術行政人員協會(下稱「本會」)主辦。參加者參與課程之同時，即代表同意本文所載之條款及細則。如有違反，本會有權取消其參加資格。

下列為參加者需特別注意事項：

(1) 對關於課程之一切事宜，本會有最終決定權，請留意本會網頁及Facebook最新公佈。

(2) 參加者請於開課前15分鐘到上課地點，並出示電郵確認通知信，以作核對身分。除已核實身分的參加者外，其他人仕不得進入課室。

(3) 本會保留一切更改原定課程之上課時間、內容及導師之權利。

(4) 退款安排：

-所有參加者成功登記後均不可退款，重覆報名者將不獲發還重覆報名的費用，活動名額不可轉讓。如缺席課堂，將當作自動放棄論，已繳交之學費將不會退還，亦不能轉讀其他課堂。

-凡購買「標準通行證」的參加者出席率達七成或以上，可獲頒發出席證書及35% 報名費退款。

(5) 惡劣天氣安排：（除實地考察外適用）

-如當日天文台8號颱風信號或以上懸掛時，正在進行的課堂將立即取消。若信號在課堂開始前的3小時內生效，課程將被取消。

-如當日天文台黑色暴雨警告信號時，正在進行的課程將繼續進行。如果信號在課堂開始前的3小時內生效，課堂將被取消。

-所有因颱風或暴雨警告訊號取消之課堂，課堂再不會改期，將不會獲得任何補償。

(6) 實地考察特別安排：

-交通安排：本會將會安排旅遊巴接送參加者往返川龍，集合地點及時間待定，將以電郵通知參加者。如有自行安排交通工具前往，請預早通知本會。

-服飾建議：參加者宜穿輕便的緊身運動服，並建議穿著運動鞋。

-惡劣天氣安排：如當日天文台懸掛三號或以上熱帶氣旋警告信號或發出黃色／紅色／黑色暴雨警告，實地考察將會取消。
-實地考察當日的室內課堂將按 (5) 惡劣天氣之安排。

(7) 課堂進行期間，請參加者請小心保管閣下的私人財物，如有任何損失，本會概不負責。

(8) 課堂進行期間，參加者不得擅自進行錄音及錄影。

(9) 參加者應已知悉本會於課堂其間有機會拍照或錄影作日後宣傳、推廣及教學用途。本會不會為參加者因出鏡而招致的任何直接或間接損失而負責。所有出現參加者肖像的照片及錄像的版權擁有人均為本會。

(11) 課堂地點

- HKSC Library: 九龍仔聯合道135號香港兆基創意書院2樓圖書館 (近樂富地鐵站)

- The Good Lab 好單位: 九龍長沙灣通州街500號星匯居L1

- HKCC AC2: 九龍尖沙咀梳士巴利道10號香港文化中心行政大樓4樓AC2

- HKCC CR2: 九龍尖沙咀梳士巴利道10號香港文化中心音樂廳後台7樓CR2

(12) 聯絡方法

查詢電話： 3791 2590 (張小姐) /2877 7267(曾小姐)

實地考察聯絡電話：容後公佈

查詢電郵：info@hkaaa.org.hk

網站：http://www.hkaaa.org.hk/doc/25509

(13) 收集個人資料聲明：

所有經表格及網上登記為課程參加者所得的資料將作為推廣用途，用途包括(但不限於)推廣本會及伙伴機構舉辦/提供的活動、折扣、福利、新聞、網上資源等資訊。本會尊重閣下私隱，不會透露閣下的個人資料予任何第三者機構。閣下如欲查閱或更改本會所保存有關閣下的個人資料，或不欲收取任何由本會發出的資訊，請與本會聯絡。

(14) 如有任何爭議，本會保留作出最終決定的權利。本會保留修改本條款及細則及其他安排的權利而無須預先通知。如課程引致或涉及任何爭議，本會的決定為最後及最終定論。

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課程簡介會

活動回顧：https://youtu.be/DAXvGdg4OnA

活動詳情：http://www.hkaaa.org.hk/doc/25547

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[tab|Terms and Conditions]

TERMS AND CONDITIONS

2018 “Essential Guide to Effective Arts Management: Law, Marketing, Finances and Project Management” (hereafter “Course”) is hosted by Hong Kong Arts Administrators Association (hereafter “HKAAA”).

By joining the Course, participants will be deemed to be bound by the Terms and Conditions contained hereinafter and HKAAA reserves the right to exclude any entry from the Course at any time if it has reason to believe that a participant has breached the rules.

The HKAAA reserves the right to make the final decision in the event of any dispute. The HKAAA reserves the right to amend these terms and conditions and other arrangements without prior notice. In case of any dispute arising out of or in connection with the Course, the decision of the HKAAA shall be final and conclusive.

HKAAA reserves the right to the final decision in all matters pertaining to the Course. Any changes for the event will be posted on HKAAA’s website and Facebook.

Quotas will be assigned on a first-come-first-served basis.

No refund is allowed after registration is completed. Registration fee paid for duplicated entries will not be refunded and places are not transferable.

HKAAA reserves the right to use any photographs and recordings taken during the Course, for any purposes, including commercial advertising.

I grant permission and consent to the HKAAA to utilize my personal information, appearance, name and voice, in connection with the Course in any and all media and agree to waive any right of inspection or approval associated thereto for the publicity of 2018 “Essential Guide to Effective Arts Management” that my appearance and name may be used on the website, video and publication of the HKAAA related to the Course.

Personal Information Collection Statement: Any of the information collected from the form and online registration as the Course's participant will be used for delivering the information including, but not limited to, the upcoming activities, discount, benefits, newsletters, online resources and other promotional activities provided by HKAAA and our partners. We respect your privacy and will not share information you give us about yourself with other organizations. If you would like to access/ correct your personal data or do not want to receive such information, please contact us.